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Smell

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7-Eleven
Detective Pikachu

My Role:

Game Concept, Storyboards, Customer Journey, Business Strategy, Experience Design

AR Experiences for convenience retail

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The Pokémon Detective Pikachu Experience was an opportunity for me to use my creativity and design understanding to create a profitable experience for 7-Eleven. 

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This AR experience was refined to add details that would help guide the user through the experience. Affordances like visual cues, instructions, and high contrast text elements were added to make this experience better suited for customers to earn 7Reward points to spend in store.

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AWARDS: 

2019 Loyalty Magazine Award - Best Loyalty Program

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2019 Augie Award for "Always On AR"

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2019 CLIO Bronze Award: VIEW HERE

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Problem & Hypothesis
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Strategy
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Design Concept
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User Flow
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Visual Storyboards
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Mid & High Fidelity
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View the Detective Pikachu Experience Below
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