Generative research, Comparative Analysis, UX Design, Research, Heuristic Testing
AR Experiences for convenience retail
My role with 7Eleven has me working on various projects for the 7Rewards loyalty team. As a Sr. UX Designer, I primarily work with the 7Rewards mobile application. Within the 7Rewards app I am the primary UX designer for the Augmented Reality experiences in the app.
This AR experience was refined to add details that would help guide the user through the experience. Affordances like visual cues, instructions, and high contrast text elements were added to make this experience better suited for customers to earn 7Reward points to spend in store.
VIEW VIDEO OF AR HERE