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1 Project & My Role
Cox Automotive
Digital Retail Incubator

My Role: 

Sr. UX Architect - flows, diagrams, journey mapping

Story writing using Rally

Visual Design - Layout and IA

Research and Validation

Stakeholder presentations

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The digital retail incubation team is tasked with coming up with new and innovative ways of expanding business opportunities for Cox Automotive. As part of this team, this project aims to change the way online car purchasing is conducted. Backed by countless hours of research, this user-centered white label product is launching September 2020. 

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2 Discovery
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3 Narrative
4 Workflow
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Micro flows for features
11 Research 2
10 Research
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