Projects
The Home Depot
UX Principal | UX SERVICE DESIGN AND ARCHITECTURE FOR ENTERPRISE AND CX SYSTEMS
I am currently leading future-state UX strategy and enterprise tool integration for The Home Depot. My focus is on leveraging AI-driven research and scalable design to empower store associates and optimize workflows within the CX Order Modifications and Pro Customer ecosystem for Home Depot - Do-it-Yourself customers.
This work heavily involves service design, vision setting, and leading others across complex and cross-functional teams in this UX Manager level role.
Cox automotive E-Commerce
UX ARCHITECTURE FOR DIGITAL RETAIL INNOVATION TEAM
The digital retail incubation team is working to revolutionize the traditional way that consumers purchase vehicles online. As the Sr. UX Architect on this small agile team, my role is that of lead UX for 3 different workstreams with the project. Tasks and daily work include mapping user experiences, user flows, back end flows, visual design, and prototyping. This SaaS project aims to understand how car buyers enter the car buying journey, identify opportunities, and design to solve them.
Cox automotive
PRODUCT RE-DESIGN
This project was done in my first 3 months with Cox Automotive's Digital Retailing group. As a Sr. UX Architect, my role was to define the customer experience for the re-design as well as manage the work of a contracted agency through development.
I worked to define the end to end experience, created personas and facilitated research for parts of the designs.
The work you see here is the work I did for this project.
7-Eleven Detective Pikachu
UX Design for Augmented Reality
My role with 7-Eleven has me working on various projects for the 7Rewards loyalty team. As a Sr. UX Designer, I primarily work with the 7Rewards mobile application. Within the 7Rewards app I am the primary UX designer for the ​Augmented Reality experiences in the app.
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The Pokémon Detective Pikachu Experience was an opportunity for me to use my creativity and design understanding to create a profitable experience for 7-Eleven.
7-Eleven AR
UX Design for Augmented Reality
This project is one aspect of my work as a UX Designer for 7Eleven's Customer Loyalty program, 7Rewards.​ I define the User Experience for the in app AR experiences. This is a demonstration of how I do that for the organization. In addition to defining the customer experience, I work with other members of the UX team to define and design the customer journey for the 7Rewards mobile application as a whole.
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MY ROLES: UX Design, Visual Design, Interaction Design, Storyboarding, Flow Diagrams, Customer Journey Mapping, Prototyping, Design System development (team), and User Testing
Safe Lynq
UX Design for iOS X
Project completed for my UX Design Certification course at Southern Methodist University in Dallas, TX. Safe Lynq is a mobile application for the iphoneX that connects and reconnects people during times of crisis.
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MY ROLES: Project manager, UX designer, Researcher, Interviews, Wireframes, Storyboarding
A FEW NOTES:
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I have led the ideation and delivery of design concepts for digital channels - web, mobile, promotional, social, and email to achieve business objectives before my work as a UX Designer.
Currently, I am a UX Principal at The Home Depot in Atlanta, GA, working on innovation projects that relate to in-store digital systems for this $131B organization.
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I believe in placing people at the center of the design process. Great design begins and ends with people.
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I have actively created and sold digital marketing, product vision, and strategy solutions
to B2B customers.
I have created deliverables to present to clients that represent project goals and brand positions.
I have worked closely with diverse groups and motivated and organized digital design teams as we work through the design processes of discovery research, requirements gathering, design iteration, story mapping, validation testing, and QA for digital products.
I have experience in the interview and hiring process of UX professionals.
I have facilitated communication between members of my design teams through difficult situations and creative differences.
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I am comfortable working on teams, in-house or remotely.
I am curious and love learning about new technologies, innovative products, AI, AR, and IoT.
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I am also a UX design mentor on Adplist.org, helping other designers build their paths in UX research and design.
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EDUCATION:
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2025 University of Texas at Austin - Product Management Certification
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2018 Southern Methodist University, UX DESIGN CERTIFICATION
2017 University of Texas at Dallas, BA EMERGING MEDIA COMMUNICATIONS
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2010 Collin College, AA GENERAL STUDIES
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Atlanta, Ga. • Dallas, TX • Austin, TX • Or Remote
Call me: 469-494-7001
Email: elainetorres36@gmail.com
